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Unilever/Rocket (at Wolff Olins)

While part of the interactive team at Wolff Olins, I worked with Unilever on the concept, design and implementation of the Rocket food retail website. The project required the site to express the Rocket brand and concept - it incorporated sleek and easy-to-use e-commerce functionality with a clear and crisp design.

Unilever came to Wolff Olins with the idea for a new food retail concept that lets commuters buy a food kit with all the ingredients to make a restaurant-standard meal in 10 minutes. Rocket’s ultimate intention is to sell ‘food kits’ via stalls in various key parts of London, such as railway stations or Canary Wharf Tower. Wolff Olins was involved in the project at its inception, and was key in not only developing the brand, but developing the business.

There were two stages to the project - a research phase using a 'menu' metaphor aimed at an inhouse audience. The second stage was aimed at a London-based audience. Designs from both these stages can be viewed above. Read more in the Work section.